Resume
James Buckley
Experiences
- Manage the implementation and reporting of all on-site digital analytics for AXA UK.
- Line manager and mentor to a productive team of five digital analysts.
- Automate the collection, transforming and cleaning of data in Python within Google Cloud Platform.
- Extensive use of Google BigQuery for advanced analysis and driving insight into site performance.
- Deployed GTM Server-side and Consent Mode across AXA UK sites for compliant analytics and marketing tagging.
- Implemented GA4 tracking onto Android/iOS apps to provide app usage insights to the business owners.
- Lead development of real-time data collection of customer browsing, quote, and purchasing behaviour.
- Built version history and monitoring tools to assist with the tag auditing of AXA and partner sites.
- Develop dashboards using Power BI and Looker Studio to drive self-serve data analysis.
- Work closely with senior stakeholders and help them to make data-driven decisions.
- Winner of AXA’s national “Above and Beyond” award which recognises exceptional performance.
- Lead successful analytics implementation projects across web, mobile and Intranet platforms.
- Delivered analytics training to clients teaching them how to perform basic to advanced tasks.
- Built real-time analytics dashboards using JavaScript/AngularJS for a large banking organisation.
- Built Excel dashboards utilising the analytics Rest API to provide automated data visualisations.
- Awarded with two “Employee of the Quarter” awards.
- Placement year internship at medium-sized financial software company in South Ealing.
- Developed software primarily in C# using Visual Studio 2012 among other .NET technologies.
- Fixed many bugs and implemented several sought after features into product.
- Worked in an agile environment involving stand-ups, backlog grooming, and sprint planning.
Education
Skills
Expert
Google Tag Manager ~ Google Analytics ~ Looker Studio ~ SQL ~ BigQuery ~ JavaScript ~ Excel
Intermediate
Python ~ Power BI ~ Google Cloud Platform ~ Rest APIs ~ Web Scraping
Beginner
Google Optimize ~ Paid Advertising (GMP) ~ Databricks ~ Prompt Engineering ~ Azure
Interests
- Exploring new countries and discovering unique destinations.
- Documenting my travels through photography and creating curated albums.
- Appreciating high-quality films, both in theatres and at home.
- Playing the guitar and performing songs by my favourite artists.
- Reading classic literature, modern works, and thought-provoking non-fiction.
- Embarking on hikes to enjoy scenic vistas, promote physical well-being, and find inner peace.